From Mukerianwala to every port on earth.
Eleven mills. One family. Before partition.
Haji Fazal Karim founds the house in Mukerianwala, pre-partition East Punjab. Eleven rice mills under one family.
Listed in the Tirath Ram Sheti yellow pages — among the sub-continent's top rice houses.
Family migrates to Pakistan after partition. Industry re-established in the basmati heartland of Hafizabad.
Haji Muhammad Yasin takes over. Ships Pakistan's first private-sector rice export — transforming the country's trade.
Adnoor Inc. opens in Mississauga, Canada — importing, distributing, and co-packing for the North American market.
Mian Munim runs the house — with the fourth generation, Noor, Aish, and Adina Fatima, already at the table.
The man who changed how Pakistan traded rice.
Pakistan's first private rice export. One man.
Special Merit Trophy from the President of Pakistan — for sustained excellence in basmati rice export.
Mian Munim. And the fourth generation.
Three children. The next century begins.
Noor
Carrying the name the brand was built around — Ad-Noor, "the light" — and the trade that goes with it.
Aish
The new perspective — trained alongside her father, bringing a contemporary reading of the family trade.
Adina Fatima
A hundred and twenty years from the founder; the next name on the family signature line.
Seven grains. One house.
Every grade. One floor.
Super Kernal
Pakistan's finest aromatic — long slender grain, rich aroma, signature cooking behaviour.
1121 Basmati
The world's longest-grain rice. Extreme kernel elongation, premium export demand.
Sela Super Kernal
Our par-boiled grade. Firmer, non-sticky cook — the foodservice and institutional favourite.
D98
Pakistani basmati hybrid — balanced aroma and yield, a workhorse of the Gulf market.
386
The pantry workhorse. Classic grain length, reliable cook, the staple of large-volume private label.
282
Everyday long-grain. Affordable, clean, a solid base for blended brands.
IRRI 9
The export staple for African and Middle Eastern institutional volumes.
Two facilities. One grain.
The Hafizabad Mill
The beating heart of the house. Paddy intake, par-boiling, drying towers, milling, colour-sorting, polishing, grading, warehousing, and bagging.
The Karachi Factory
The commercial nerve centre. Final polishing, Sortex sorting, customer packing, containerisation, and export clearance — steps from the terminals.
From paddy to bag, untouched by human hand.
Mechanised. Monitored. Sampled.
Your pack. Our grain.
Automatic. Climate-controlled. Your artwork.
| Material | 1kg | 2kg | 5kg | 10kg | 20kg | 25kg | 40kg | 80kg |
|---|---|---|---|---|---|---|---|---|
| Cotton | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Jute | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PE | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PP | — | — | — | ✓ | ✓ | ✓ | ✓ | — |
| Paper | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Jars | — | ✓ | ✓ | — | — | — | — | — |
All sizes also available in lb equivalents. 45kg, 50kg, 90kg on request.
More than forty brands. One floor.
Forty brands trust us with their name.
A hundred years of recognition.
FPCCI Special Merit Exporter Award
Federation of Pakistan Chambers of Commerce & Industry · Basmati Rice
REAP Top Ten Exporters Award
Presented by H.E. Mohammadmian Soomro, Acting President of Pakistan
REAP Top Ten Exporters · Basmati Rice
For Highest Export — Chief Guest: Mr. Abdul Razzak Dawood, Federal Minister for Commerce
Special Merit Trophy · Office of the President
Presented by President Pervez Musharraf to Haji Muhammad Yasin
South Zone Group Karachi Recognition
For contribution to Pakistan rice exports crossing into the Billion Dollar Club
Top 10 Basmati Rice Exporter
Sustained recognition from REAP — year on year, for a decade
Six continents. One family.
Gulf to Americas. Africa to Oceania.
North America
USA · Canada · Specialty importers, ethnic foodservice, private-label retail
Middle East
UAE · Saudi · Kuwait · Oman · Qatar · Jordan · Iraq · Lebanon · our largest region
Europe & UK
UK · Germany · Netherlands · France · Spain · specialty & ethnic distribution
African Markets
Nigeria · Kenya · South Africa · Côte d'Ivoire · institutional & volume trade
Asian Corridor
Malaysia · Indonesia · Philippines · Singapore · specialty & retail
Australia & NZ
Australia · New Zealand · ethnic retail & restaurant supply
A new Sela rice processing unit.
Dedicated par-boiling. Alpha-toxin free. International spec.
Adnoor Canada.
The next hundred years.
Same grain. Same family. New continent.
Commitment
Every relationship begins with a handshake and ends with a shipment that arrives exactly as specified.
Excellence
From paddy field to Canadian warehouse — the same vertical control the family has practised for 120 years.
Loyalty
We pack for brands that have been with us for decades. Trust is not a marketing word — it is the trade itself.